PRIVACY POLICY NOTICE

Introduction

The Long Law Firm, PLLC (the “Firm”) believes it is important to be forthright and transparent in how its business is managed.  To that end, this privacy notice provides information about how information is gathered and used in relation to the use of this website and to the Firm’s law practice generally.  You (referred to herein as the “Visitor”, or collectively referred to with other Firm website users as “Visitors”) may also wish to review the Firm’s disclaimer, which discusses the nature of the relationship between the Firm and its website Visitors.

Use of Squarespace Cookies

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit “about the cookies Squarespace uses.”

This website collects personal data to inform its site analytics, including:

  • Information about visitors’ browsers, networks, and devices

  • Web pages visited prior to coming to this website

  • Visitors’ IP addresses

This information may also include details about Visitors’ use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

The Firm shares this information with Squarespace, our website analytics provider, to learn about site traffic and activity.  Squarespace represents to the Firm that it needs the data to run this website, and to protect and improve its platform and services. Squarespace also represents to the Firm that it analyzes the data in a de-personalized form.

Use of Font Cookies

This website uses font files from Google Fonts and Adobe Fonts. To properly display this site, servers where the font files are stored may receive personal information about the Firm’s website Visitors, including:

  • Information about Visitors’ browsers, networks, or devices

  • Visitors’ IP addresses

Use of Contact Information and Other Personal Information

This website does not utilize customer accounts.  Thus, other than the above described collection of information, the only way the Firm can gather information about any visitor to the site is by the information they, themselves, provide to the Firm on the “contact us” page or via the website’s email link at info@long.law.  On the contact page, the Firm asks for a Visitor’s name, email address, phone number, reason for their inquiry, and a brief description of the matter.

Contacting the Firm through this form does not create an attorney-client relationship.  Visitors to this website should not send any confidential information to the Firm in the “contact us” form. Any information that is provided to the Firm will be stored on its email server until that information may eventually be archived or, in some instances, may be moved to a client file. The email service, itself, is managed by a third-party vendor, who represents to the Firm that it has taken reasonable steps to safeguard this data.  Any Visitor who does not want to leave a written record of their personal information in our email server is free to call us to discuss their matter over the phone or set up an in person appointment.  By providing this information via the contact us form, Visitors agree as to how the Firm stores this information.  The Firm will abide by any Visitor’s request to delete such emails if requested to do so, but cannot guarantee that the Firm’s vendors have not backed up the information elsewhere.

The Firm does not store credit card information unless specifically requested to do so by a client.  In the event we are asked to store such information, the Firm will do so through an approved third-party vendor that has demonstrated it is taking reasonable safeguards to secure that data, as evidenced by compliance with applicable data privacy laws and industry standard security measures for credit card processing. The Firm generally attempts to follow NIST as to guidance on cybersecurity standards.

Storage of Personal, Confidential Information and Attorney-Client Privilege

In order to provide effective representation of its clients, the Firm must collect private and sensitive information about individuals and businesses, sometimes including the private information of non-clients.  Much of that information is protected under the attorney-client privilege and other information protection doctrines recognized under New York state law.  The Firm will make every effort to safeguard client information from unauthorized access or acquisition, and will follow applicable data breach notification laws if a breach has occurred.  At an individual’s or business’s request, the Firm will provide information as to the whereabouts of the requestor’s personal data, and how it is being secured, when it is ethically permitted to do so. Upon request, the Firm will delete any private information it may have about an individual upon conclusion of the representation, if any exists.

Use of Marketing Emails

From time to time, the Firm may send attorney advertising, new alerts, and updates related to our law practice, which recipients can unsubscribe from by clicking the link at the bottom of the email. To assemble and send marketing emails, we may utilize the services of a third-party vendor, such as Squarespace or Mailchimp.  The Firm may share contact information with those vendors so they can send these emails on the Firm’s behalf.

Children’s Privacy

This website is not designed for and is not marketed towards minors.  We do not knowingly collect or ask for personal information from minors, and we do not knowingly allow minors to use our services without the written consent of a parent or guardian.  In the event the Firm becomes aware it has collected personal information from a minor without parental consent, the Firm will delete that information as soon as possible.  The Firm cannot guarantee that a third party vendor does not have a backup version of such information but the Firm will make a good faith effort to contact the vendor to request deletion of the minor’s information.

Business Transfer

The Firm does not sell any personal information to any other individual or entity.  In the future, the Firm may sell, buy, merge or partner with another law firm.  In such a transfer, the Firm may include your personal information among the assets that are transferred.  In all instances, New York’s Rules of Professional Conduct regarding solicitation will apply. Further, the Firm is a professional service limited liability company operating under the laws of New York state. Under New York law, non-attorneys are not permitted to own or acquire a professional service limited liability corporation.

Dispute Resolution

Any complaints or disputes regarding this privacy policy, or the Firm’s compliance with the policy should be directed to info@long.law.  The Firm will investigate and attempt to resolve any issues regarding the use and disclosure of personal information.  If any such complaint or dispute cannot be resolved and the Firm is sued, the laws of New York state will apply. 

Changes to the Policy

From time to time, the Firm may update this privacy policy to reflect changes in the operation of its business or to comply with applicable laws.  The Firm reserves the right to change its privacy policy and will advise effected users of any changes that it deems substantial at least 30 days prior to the changes taking effect. 

Contact

Questions or comments about the Firm’s privacy policy may be directed to info@long.law.  This privacy policy is under copyright protection, and may not be reprinted or reused, with or without modification, without the express written consent of the Firm.